Key to Burberry's doubling of revenue and profit in the last five years has been re-focusing on the iconic, core trenchcoat, according to this HBR interview with CEO Angela Ahrendts. Thanks to Ian Norman of Nexus/H for the ...
via http://wheresthesausage.typepad.com/my_weblog/2013/04/the-burberry-trench-re-focusing-on-the-core-to-double-sales.html
